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2015 : August is certainly a month to remember. We finally got our Riff I picks ready in 5 materials; we menfolks now sort of understood how giving birth is like! At the same time Singapore celebrates her 50th year of independence. Happy Jubilee!


Still working on our 'Riff Picks'. This year is different though; it is rework-in-progress!


Working on our 'Riff Picks' and , it is very much work-in-progress. Meanwhile, we are offering our mysterious 'p!ick' accessory free for web purchases above $48. Certainly a good way to thank all our friends and fans!


Rolled out our Thrash II in all 5 materials. We are extremely encouraged by artistes who send us videos on how much they enjoyed them. All our effort have been certainly worthwhile!


New Picks: We introduced the Thrash II and AXE 2.5 respectively 1.8mm and 2.3mm thick for players used to heavy-gauge picks. We are encouraged by great feedback on the tone and grip of the Thrash II and AXE2.5 in poly materials (clear) even before we have them in other materials, which will be available early 2012. We also tried out the 'p!ick' line of accessories in Singapore, and as expected, they delighted many guitarists. So 2012 looks set to be another year that we will serve the global guitar community with a whole lot of new stuff after a whole lot of hardwork that we continually take pride in.


We finally rolled out our Shred I this year, and we are happy to report a lot of happy faces on lead guitarists. As for the guitar accessory, it works great after many rounds of refinement. Many tested the final product and we got many 'crazy idea, but it looks cool and works great' remarks. We will be rolling out this accessory called 'p!ick' after completing the design patent registration in various countries. Yes, we had another exciting year!

That was Year 2009?

Tests done by our dealers led us to spend the year improving the grip of the Shred I, and to hold back its release. For most part of 2009, we worked hard to improve the Shred I, and was rewarded with great feedback from those who tried the revised version. We could therefore release the Shred I in 2010. Well, that's only part of the story...... we also created a new pick accessory. Knowing how obsessed we are with perfection, we should be spending 2010 to ensure that it is another best thing to happen.

New SHRED I Pick Series - 2008

In December, we have started a new pick series, SHRED I. It is certainly a good way to round off Yr 2008! Samples have been given to our dealers and full distribution of SHRED I will commence in Yr 2009. Shred I is a slightly bigger version of our Profound I, and we are confident that it will be another favourite Awe-In-One guitar pick to have in your AIO Pick Tin.

New Picks In Attractive Pick Tins - 2007

Two new pick series, Folk Power and Rock Licks, have been added. Folk Power is an in-between gauge of the Folk Debut and Rock Vibes, whilst the Rock Licks fully concentrates on lead playing. Including the Profound I, these 5 pick types had a great review by the Australian Guitar Magazine, and we are honoured to post the review in our Review section. Paying a closer attention to your picking needs, we have started a chain of attractive picks boxes. You can now store your favourite Awe-In-One picks in metal pick tins that can be personalised with your photo, company logo or web contact. Indeed, it is a pleasure to serve you with the best ideas.

New Materials Added To All Pick Series 2006

We have included CelluPlus, FibrePlus and PolyPlus materials to all our Folk, Rock and Profound Series picks to bring guitar-playing to another level of excellence.

Additional Pick Series 2005

We are pleased to include the Profound Series into our pick range. If you are very much into fast licks and solos with uncompromising sound quality and control, this is absolutely the pick for you. Here’s a review (click to view) of the mini dynamos.

MusikMesse Frankfurt 2004
Awe-In-One will be showcased at AMT Electronics at booth K94, Hall 4 , from Mar 31 to Apr 3 . Our professional staff from AMT Electronics and KGB Amp will be glad to assist you with any queries that you may have.

NAMM Show 2004
We are grateful to the many hundreds, who visited our booth at the NAMM Show at Anaheim, California. We are also heartened by the many compliments on Awe-In-One. Certainly, we will work hard with the distributors and retailers, to bring Awe-In-One closer to you.

The NAMM Show 2004
Come and visit us at the NAMM Show at Anaheim , California from 15 Jan to 18 Jan 2004 . Trade visitors can obtain a free sample of Awe-In-One, while stocks last, at Hall E, Booth No. 1073 .


We are pleased to announce that Awe-In-One was presented the Gold Award at Optimal 2003, held at Suntec Singapore International Convention & Exhibition Centre on 12 - 14 Mar 2003. We thank all our supporters, both local and international, who made it possible for Awe-In-One to achieve this exciting milestone.

MusikMesse Frankfurt
Thank you Frankfurt for your kind support and encouragement when we were at MusikMesse 2003. We look forward to seeing you folks again. By the way, the discounts given to Trade buyers are still valid. Do contact us to discuss bulk buying where extra special discounts will be given.

Optimal 2003- in Suntec City Singapore
will be holding another exhibition - Optimal 2003- in Suntec City Singapore at Hall 601, Booth No. 206, from 12 Mar to 14 Mar 2003 . Optimal 2003 is a platform for innovative entrepreneurs and inventors to create and explore local and international business opportunities for their Intellectual Property and Intellectual Asset Management related products and services.

Frankfurt Germany. MusikMesse
will be holding its first international exhibition in Frankfurt Germany. MusikMesse - that's music exhibition in German - will be held at Messe Frankfurt from 5 Mar to 9 Mar 2003 . Awe-In-One will be in Hall 4, Booth No. K95 . Trade visitors can obtain a free sample of the Folk Series guitar pick (while stocks last), and a chance to order the Folk and Rock Series at a huge discount . The inventor of Awe-In-One, Mr John Leong, also the manager of Awe-In-One Enterprise, will be present to attend to any queries that you may have.